About Us
Cheryl Conway
Hair Free Forever is permanent hair removal with Thermolysis. The procedure is 100% effective for all hair types and colors, and completely safe for any skin type and color. Recommended by Dermatologists, Endocrinologists, and Cosmetic Surgeons worldwide, Thermolysis is clinically proven to be the only method of hair removal approved by the FDA for permanency, to ensure healthy, hair free skin that lasts a lifetime.
Cheryl Conway has been using the Thermolysis procedure for permanent hair removal for 20 years. She studied and practiced in Philadelphia, working with The University of Pennsylvania and Children’s Hospital. After relocating to Beverly Hills in 1997, she specialized in Eyebrow Design. With this expertise she will analyze and execute proper corrections to achieve the perfect shape for each individual patient.
Cheryl is also an Expert Consultant for the California State Board of Cosmetology and has her Teaching Credential in Vocational Education, Designated Subjects. She pioneered the creation of California’s first apprenticeship program for Permanent Hair Removal. She established the program with the help of the Division of Apprenticeship Standards and the Department of Education to teach students the highly specialized procedure of Thermolysis for permanent hair removal.
Thermolysis offers patients an FDA approved medically proven, safe and effective procedure for the permanent removal of unwanted hair. “While some patients seek our services for purely cosmetic reasons, we receive many referrals from Dermatologists to treat cases of folliculitis, Endocrinologists for conditions that cause symptoms of hirsutism, and Cosmetic Surgeons for reconstructive surgery cases.”
As a member of the American Electrology Association and the Electrologist Association of California she finds continuing education an essential part of practicing Permanent Hair Removal as an Allied Health Field.
Veronica Morsella
Hello, this is Veronica Morsella. I’ve been a licensed esthetician since 2003, electrologist since 2014, and permanent makeup artist since 2017.
My journey in the beauty industry began back in 1991 at the age of 18, where I started working as a makeup artist for Clinique, Lancome, Chanel, and Mac. I had the pleasure of meeting and serving thousands of women during this time, which provided me with invaluable customer service skills and makeup application techniques.
In 2003, I decided to pursue esthetics and attended cosmetology school. After working in various salons, I opened my own shop in Oxnard in 2005 called Venus, where I provided services like makeup application, facials, and waxing for eight years. I then shifted my focus to electrolysis, moving my business to Hair Free Forever in Ventura, where I obtained my electrolysis license in 2012.
In 2017, I expanded my expertise and became a certified permanent makeup artist. Drawing from my years of experience in makeup application, I specialized in offering clients permanent makeup eyebrows.
My passion lies in creating a serene and welcoming environment where people can unwind and trust that they will receive exceptional treatments tailored to their needs.
Thanks!
Veronica Morsella
HFF mineral make-up is perfect for all skin types and can actually heal, balance and protect your skin. It has an SPF 26 to shield skin from the signs of aging from a natural sun block to prevent the damaging effects of UVA and UVB rays. Mineral foundation is water resistant and has antioxidants that help protect against environmental pollutants from penetrating the skin as well as letting oxygen in, allowing your skin to breathe. It doesn’t contain oils that can clog pores, is free of dye and perfume that can cause allergies and has no talc or alcohol, (drying agents commonly found in other cosmetics) so your skin stays soft and hydrated.
Color pigments are refined and blended into a loose cosmetic powder that reflects light, minimizing flaws and enhancing your skins own natural beauty. A little goes a long way, yet you can layer color without a heavy “made up” look because it covers completely, yet looks barely there. Mineral make-up is sheer and potent; it truly is a gift from Mother Nature.
Veronica’s work is exemplary and complements ours. Embark on a process of delightful discovery as she assists you in enhancing your natural beauty with gentle products designed just for you!
Please call Veronica at (805) 797-0840 to learn more.
More about Cheryl Conway
CHERYL CONWAY, A CALIFORNIA STATE LICENSED ELECTROLOGIST, has been doing the Thermolysis procedure for permanent hair removal for more than 15 years. She studied and practiced in Philadelphia, PA working with institutions such as The University of Pennsylvania and Children’s Hospital. Cheryl relocated to California started her practice in 1998. She has worked closely with local physicians and estheticians.
IRENE VAGI, of Ventura CA, has successfully completed the training and passed the licensure examination from the State Board of Cosmetology to become the very first apprentice of Electrology in the state of California.
Established by local Electrologist, Cheryl Conway, with the support of the Division of Apprenticeship Standards and the Department of Education, the program teaches students the highly specialized procedure of Thermolysis for permanent hair removal.
“I also learned as an apprentice, more than 15 years ago, and find it an exceptional way to achieve the skills needed to perform the technique. An apprenticeship program provides the student with personalized attention they may not otherwise receive, and allows them to develop at an accelerated pace.”
The Thermolysis procedure offers the patient FDA approved, medically proven, safe and effective, permanent removal of unwanted hair.
“While some patients seek our services for purely cosmetic reasons, we receive many referrals from Dermatologists, to treat severe cases of infected hair follicles and also from Endocrinologists, for conditions that cause symptoms of hirsutism. This procedure provides a vital opportunity to students who want to pursue a career in this field, to help those afflicted with the serious, and embarrassing problem of excess hair growth.”
Yet, there are not enough qualified practitioners to accommodate patients seeking treatment options. The shortage of schools combined with the dwindling number of students is part of the problem. Apprenticeship is one way to generate more education and experience for the student and promote a renewed interest in the profession of Electrolysis.



